Behind The Scenes Video.
You spoke. We Listened.
And that's how came to be! is a brand born out of sheer necessity. Launching in October 2011, gives an entirely new perspective to bras and the women who shop for them. Whether you call it plus-size or real size, represents the most comprehensive range of brands, styles and sizes available anywhere in the world. The ultimate shopping experience for women who want fashionable and functional bras that reflect their fit needs and style requirements, is the first and only site entirely devoted to women achieving their full beauty.

A relationship with a brand is very personal and says something about the women who identify with it. offers an intensely personal experience, where bras become an everyday luxury with dream-come-true styles and colors, expertise that ensures the perfect fit for every body, and an air of exclusivity that's achievable to everyone. Directional, fashionable and affordable, has the groundbreaking technology and seductive design innovations that make women finally see bras as wardrobe definers. It's about inspiration, confidence and glamour.

Constantly questioning the ordinary in search of surprising and satisfying shopping experiences, puts its customers first and it shows in everything it does. At the core of lies a dedicated team of bra fanatics with a passion for excellence. Expert techs and design visionaries work together to create a synergy between the latest designs, colors and functionalities.

There is no store or site like in the world...not in depth of product, technological expertise, or style mastery. Conveying optimism and authenticity, is a friend and a confidant, and is synonymous with quality and innovation.

size chart - womanwithin